ATLANTA – The Atlanta Dream unveiled their brand-new uniforms ahead of the 2021 season, joining forces with the WNBA and NIKE, Inc., the organization announced Thursday.
The Dream’s three new uniforms represent Atlanta’s rich and vibrant history, pulling inspiration from the city, the Civil and Human Rights Movement, and the city’s iconic music scene. The three uniforms have been given the names Atlanta Dream Nike Heroine Edition, Atlanta Dream Nike Explorer Edition and Atlanta Dream Nike Rebel Edition to highlight the power, potential and attitude of the WNBA athlete.
“Nike partnered with the Atlanta Dream to honor the city’s past, present and future with the release of the team’s new uniforms,” says Tania Flynn, VP, Women’s Apparel Design at NIKE, Inc. “From celebrating the Georgians who championed the Civil Rights Movement to highlighting Atlanta’s music industry, the Atlanta Dream’s uniforms speak to the vibrancy of the city.”
Atlanta Dream’s Nike Heroine Edition in white and Atlanta Dream’s Nike Explorer Edition in red uniforms capture the passion, courage and heart of the Georgians who championed the Civil Rights Movement. The belief in a more equitable tomorrow is amplified, represented by shimmering rays cast over a striking, bold red field – details that symbolize hope.
The colorful Atlanta Dream’s Rebel Edition pays homage to the sound of Atlanta, defined by the city’s unmatched impact on Hip-Hop and R&B. The legacy of the scene’s legendary female recording artists is celebrated with vibrant colors, strapping side-striping, and confident lettering-a salute to the swagger, creativity and iconicity of ATL’s most influential female musicians. The large ATL wordmark represents the city, while the side-panel design lines invoke vinyl records of the past and the ever-evolving sound of today’s female artists. The subtle hints of silver in the uniform – such as the silver star and logo detailing – are symbolic of the platinum and gold records produced by the women of the city.
“This is the most comprehensive WNBA apparel offering in history,” said Sonja Henning, VP, North America League Partnerships at NIKE, Inc. “In such an empowering time for women’s basketball, Nike will deliver more innovation and storytelling for the players and bring more fans closer to the game.”
Each uniform will feature one of Inspire Brands’ properties, making the Dream the first team in league history to feature multiple patches on their uniforms in a single season. The white Atlanta Dream Nike Heroine Edition uniform top will display the Arby’s logo, the red Atlanta Dream Nike Explorer Edition uniform will carry the Jimmy John’s logo and the Atlanta Dream Nike Rebel Edition uniform will bear a Sonic logo.
The Atlanta Dream will tip-off their 14th season in the WNBA in May 2021. Atlanta holds the No. 3 pick in next week’s 2021 WNBA Draft presented by State Farm. The organization, who will play its home games at the Gateway Center Arena @ College Park, has qualified for the WNBA Playoffs in nine of its first 13 seasons.
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